翻訳と辞書 Words near each other ・ Advertiser-funded programming ・ Advertising ・ Advertising account executive ・ Advertising adstock ・ Advertising Age ・ Advertising agency ・ Advertising Association ・ Advertising board ・ Advertising campaign ・ Advertising Checking Bureau ・ Advertising column ・ Advertising Council of German Industry ・ Advertising education ・ Advertising elasticity of demand ・ Advertising exchange ・ Advertising in Korea ・ Advertising in video games ・ Advertising inventory ・ Advertising mail ・ Advertising management ・ Advertising media selection ・ Advertising network ・ Advertising postcard ・ Advertising Producers Association ・ Advertising regulation ・ Advertising research ・ Advertising Research Foundation ・ Advertising Self-Regulatory Council ・ Advertising slogan ・ Advertising Space Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Advertising in Korea ： ウィキペディア英語版 Advertising in Korea Korea's advertising industry is a growing multibillion-dollar industry with aims to increase consumer spending. The method of advertising most companies primarily used based on the amount spent is television, followed by newspaper ads. With the rapidly increasing number of internet users across generations, companies are also branching out and spending more for internet ads. In fact, internet advertising revenue generated 12.2% of the gross revenue from the Korean advertising industry, which is 6 times the amount from 2001. Although growth seems to be continuous, significant decreases or low levels of spending on advertisement is seen during the recovery and development stages after the Korean War, and the Asian Financial Crisis of 1997. ==Similarities and differences== Some western influence can be found in Korean advertising through the usage of the English language, whether it is written or spoken English, or a product represented by an American celebrity. One prime example of this is a commercial Jessica Alba did with Lee Hyori for the product Ǐsa Knox. Despite some Western integration within Korean advertising, Korean ads are also distinctively different from Western cultures. Like a number of other Asian countries, Korea is a collectivist society while Western nations such as the U.S. are an individualist society. This disparity makes the usage of competitive comparative advertising more prevalent in countries such as the U.S. while Korea does not actively engage in such methods. Comparative advertising has been illegal in Korea up until 2001. Koreans view this kind of method of promoting their business arrogant and pushy and tend to stick with more indirect messages where the meaning of the ad must be inferred. It is important to note that throughout time, ads have changes from collectivist to a more individualist approach among Korean ads due to shifts in cultural values. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Advertising in Korea」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.